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HyperLinks to HyperThinkers
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The power of the human voice
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A HyperThinker discussion with David Weinberger, co-author of the Cluetrain Manifesto (1999)
“The Cluetrain Manifesto is an in your face warning to all businesses as they seek to adapt to the spread of electronic markets. It delivers a "tough love" message: embrace the conversations enabled by electronic networks or become road kill.” - John Hagel, III, former partner McKinsey & Company
The Wall Street Journal called him a marketing guru. He is the co-author of the The Cluetrain Manifesto, the bestseller that cut through the hype and told business what the Web was really about. He wrote his book “Small Pieces Loosely Joined” on a publicly accessible draft site. He’s been a frequent commentator on National Public Radios All Things Considered. He has written for the Fortune 500 of business and tech journals, including The New York Times, Harvard Business Review, The Miami Herald, The Boston Globe and Wired. He is a columnist for Worthwhileand Knowledge Management World, and writes an influential business technology newsletter and a daily weblog. He was a philosophy professor for six years and a comedy writer for Woody Allen for seven years. He has a Ph.D. in philosophy and is currently a Fellow at Harvard's prestigious Berkman Institute for Internet & Society.
This interview was hosted by Philip Weiss, director of communication consultancy ZN with David Weinberger.
Listen to highlights of the audio interview.
 David admits that his statements in The Cluetrain Manifesto’
 (1999) were too bold.
How blogs challenge the business myth of accountability
Can companies transform and become more human?
Philip asks how we will know who to trust online? David says:
“Just listen to their voice.”
People are inventing better and better trust mechanisms
About browsing and people adding metadata
the world.
The web has externalised our thinking
Why the Internet is a good thing
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David Weinberger
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A HyperThinker discussion with David Weinberger, co-author ‘The Cluetrain Manifesto’
“The Cluetrain Manifesto [...] delivers a "tough love" message: embrace the conversations enabled by electronic networks or become road kill.” - John Hagel, III, former partner McKinsey & Company
The Wall Street Journal called him a marketing guru. He is the co-author of the The Cluetrain Manifesto, the bestseller that cut through the hype and told business what the Web was really about. He wrote his book “Small Pieces Loosely Joined” on a publicly accessible draft site. He’s been a frequent commentator on National Public Radios All Things Considered. He has written for the Fortune 500 of business and tech journals, including The New York Times, Harvard Business Review, The Miami Herald, The Boston Globe and Wired. He is a columnist for Worthwhileand Knowledge Management World, and writes an influential business technology newsletter and a daily weblog. He was a philosophy professor for six years and a comedy writer for Woody Allen for seven years. He has a Ph.D. in philosophy and is currently a Fellow at Harvard's prestigious Berkman Institute for Internet & Society.
This interview was hosted by Philip Weiss, director of communication consultancy ZN with David Weinberger.
Listen to highlights of the audio interview.
David admits that his statements in The Cluetrain Manifesto’
(1999) were too bold.
How blogs challenge the business myth of accountability
Can companies transform and become more human?
Philip asks how we will know who to trust online? David says:
“Just listen to their voice.”
People are inventing better and better trust mechanisms
About browsing and people adding metadata
the world.
The web has externalised our thinking
Why the Internet is a good thing
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