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Download the presentation of the speakers:
Simon McDermott - AttentioMichel Lambert - P&G Philippe Borremans - IBM Philip Weiss - ZN
Michel Lambert Associate Director Interactive & Direct-To-Consumer Marketing Western Europe Procter & Gamble Philippe Borremans Member of the IBM Global New Media Team - part of Corporate Communications Simon McDermott Managing Director Attentio, an online market intelligence company that monitors social media such as blogs and discussion forums Philip Weiss Managing Director ZN, an emarketing agency that helps companies translate their business strategies to the web
Listen to an interview with Robert Peterson, strategic problem solver with 30 years of international advertising experience in the US, Europe and Japan, for clients such as Toyota.
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Listen to a ZN interview with Simon McDermott, Managing Director Attentio.
Listen to a ZN interview with Gerard Murray, president of the International Association of Business Communicators (IABC) in Belgium.
Listen to a ZN interview with Michel Lambert, Associate Director Interactive & Direct-To-Consumer Marketing Western Europe Procter & Gamble.